WooCommerce and Shopify both power the e-commerce business with their unique features. The main concern for developers is which one is the best eCommerce platform? The answer is both are powerful with the different options for online selling. Here in this post we try to present the comparable list of features and see for yourself what’s the best eCommerce platform fit for your situation.
WooCommerce (Widely used for Ecommerce)
WooCommerce is an open source and free WordPress plugin that helps to convert your website into an e-commerce store. It provides a reliable CMS system that can run the online store efficiently. As WooCommerce is an open source, it allows you to customize every feature of your store with custom extensions.
Shopify (Popular in Ecommerce space)
Shopify provides all in one package in which you can build your online store, including payment options, inventory management with various apps and features on Shopify. Moreover, Shopify also provides support for technical aspects such as security, web hosting, cache memory, etc.
Crucial Ecommerce Features Compared
An important factor to remember is that both the platform provides all of the required features to build and run an e-commerce store. Furthermore, both platforms have different pricing tiers but are almost similar when it comes to e-commerce features.
WooCommerce is open-source, and its integration with WordPress allows you to create the number of custom plugins and extensions. Additionally, it supports email marketing, content editing, Facebook selling, search engine optimization, etc. Woocommerce platform is considered to be best ecommerce platform among the wordpress platform.
Key Selling features:
Payment through PayPal or Stripe (inbuilt)
Shipping facility with adjustable rates
Refund support for customer
Mobile friendly support
Number of plugins
Facebook store and advertise extension
Shopify has several built-in e-commerce tools that come with Shopify subscriptions. It also offers more free options than other platforms. Shopify have grown tremendously to become the best ecommerce platform who don’t want fuss about hosting, security and infrastructure.
Key Selling feature
Unlimited data storage
More than 100 payment options
Fraud analysis tool
Social media integration
Daily backup support
Unlimited traffic support
Difference in terms of SEO, Digital marketing :
Digital marketing and SEO are crucial to attract customers to your e-commerce store. When customer searches related product digital marketing and SEO technique makes sure that your store comes on top of the Google search engine.
WooCommerce for SEO:
WooCommerce works on WordPress, which mainly provides the content creation feature. Also, WooCommerce offers the best control over SEO techniques as it allows easy options to add detailed metadata descriptions that help Google engine to identify the page information quickly. These features will make sure that the website will comes on a top if someone searches for specific keywords.
WooCommerce takes the support of WordPress features and provides the various integrations and apps in order to boost up your website. Plugins like Yoast SEO are easy to use and offer excellent technical support to optimize your website and controls the SEO related details. This platform was released in 2011 and growing since then to be best ecommerce platform so far.
Overall, WooCommerce integrated on the top of WordPress gives more specific options for SEO. The issue WooCommerce has is about the speed of a website because WordPress totally depends on the hosting provider for speeding up the website.
Shopify for SEO:
Google evaluates the site performance based on its page loading speed. The better loading time of the site will perform better on the Google search engine. Shopify builts on the dedicated server, which makes your website faster and takes low loading time. Moreover, Shopify also comes with the SSL certificate, which makes your store more secure. While in WooCommerce to have to buy this certificate. The SSL certificate provides information to Google that the data on your site is secured.
Shopify may come after WooCommerce in terms of SEO, but it provides the necessary features for optimizing your website. It also allows a secure framework for adding metadata information and titles. That means if your site has quality content, then you will get good results. This platform was launched in 2014 and quicker gained traction in shopping field to score its best ecommerce platform category since then.
For any website, security with its advancement is the top priority. And it is more important for the e-Commerce website as the customer is doing the transaction and giving their details. Both the platforms have their features to provide security of the website.
WooCommerce is a plugin that works on top of WordPress, so it does not have any security support. However, you can integrate all the required security measures in WordPress to provide security on the website. There are several plugins available to ensure site security in WordPress, like WordFence, 6Scan security, BulletProof security, etc. Moreover, in WordPress, you have to make sure about SSL certificate installation on your host server.
On the other hand, Shopify provides all security features in one place. So, the site owner does not have to think about site security and SSL to prevent their site from hacking. However, Shopify does not have any features to provide PCI compliance. But if you configure the correct tools and plugin in WooCommerce, then it gives the PCI compliance feature. Both the platform requires a strong password and allows to integrate a security badge to ensure site security.
From the above discussion, it looks like Shopify is the best eCommerce platform than WooCommerce for an e-commerce website, but that is not the case. It depends on the feature comparison of both the platforms and business requirements. If you research about most popular e-commerce websites, the security of a site is their leading concern because customers are doing transactions with their details on the e-commerce website.
Before selecting the best e-commerce platform between Shopify or WooCommerce, you need to make sure which one provides the best security to your customers. Shopify delivers the hosted solution, so it tackles the website security issue and makes sure your site is safe from unusual activity. However, WooCommerce also works on a self-hosted WordPress platform, which means you can handle security concerns by yourself using various plugins and host configuration. It allows you to make any required security measures by customizing WordPress settings.
Additionally, the other thing that needs to be considered while choosing the best e-commerce platform is the SSL certificate. WooCommerce does not come with the SSL certificate; you need to configure by yourself on a website host while Shopify provides the free SSL certificate support. SSL provides the site security in terms of transactions, SSL encrypts, and decrypts every purchase happening on your website. That means it creates a secure tunnel for two way communication of an e-commerce store.
As a concern of website security, every e-commerce business owner has to consider the compliance of PCI-DSS(Payment card data security standard). PCI-DSS ensures that all the credit and debit card payments happening on your website are secure and comes in a line of rules and regulations. WooCommerce does not provide the PCI-DSS compliance automatically, to configure that on your website, you need to do basic configuration by yourself. However, in Shopify, PCI-DSS compliance is included with the subscription, so you do not need to configure anything in Shopify for PCI-DSS compliance.
To compare pricing between WooCommerce vs. Shopify, it is clear that WooCommerce is an open-source, free plugin of WordPress. While Shopify has fixed pricing that we need to pay over the time of period. Although WooCommerce is a free plugin, there are some additional costs that we need to consider such as, domain registration, hosting, theme purchasing, SSL certificate, and some other extensions. In the case of Shopify, you do not have to think about these extra costs. It comes with all in one package.
Shopify’s pricing plans are mainly between $29 and $299 monthly. The basic Shopify plan comes with 29$, but if you want to enable more features like security services, the professional report, then you have to pay more. Shopify mainly delivers the single, all in one and ready to go solution with various pricing plans. Also, Shopify allows you to sign in with the yearly plan, which saves your money. Shopify requires less time to set up an e-commerce website as it provides all in one support.
In the case of WooCommerce, it is challenging to say monthly subscription plannings. Even though it is a free WordPress plugin, there are so many add-ons those need to configure to open an e-commerce site. For instance, you need to buy a domain name, hosting, SSL certificate, and some extensions on top of WooCommerce to develop an e-commerce website. The main benefit of WooCommerce is you have extra free plugins for SEO, Payment gateway, data import/export, etc. WooCommerce requires more time to set up an e-commerce store because you need to configure all the things separately on WordPress, including the host, SSL, theme, various plugins, etc.
Moreover, both the e-commerce platform offers the option of any time upgrading your version and plan of your platform based on your business requirement. Also, the essential thing that needs to know about both the platforms is the transaction fee. Both the platforms charge a small amount of fee for each transaction. Every e-commerce business owner has to check the exact costs of a trade before subscribing to either one as it changes frequently.
Ease of use:
Shopify (Used by Top shopping sites):
The Shopify is an online subscription-based tool that provides an easy to use framework for e-commerce business. To set up an e-commerce store on Shopify, you just need to go on the Shopify website, sign up with your details and follow some necessary steps to configure it. Shopify offers you help in every configuration step by asking your business requirements, the purpose of business, and your business goal. It also gives you proper suggestions based on your business requirements.
After completing the initial configuration process, it will give you access to Shopify’s main dashboard. The dashboard is easy to navigate each feature, and you can organize your e-commerce store on it. There are several things that you can do with the dashboard, such as adding products, listing your discount items, inventory management, and so on. Overall the entire process is pretty much simple and doesn’t require any technical skills.
Shopify offers you a sidebar in a dashboard in which you have different options like handling orders and sales, payment system configuration, add, update and delete products on your store, etc. Overall, Shopify gives you an appropriate solution for running an e-commerce store without any unexpected interruptions.
Woocommerce (Used by popular shopping store):
WooCommerce is the same as Shopify to some point in terms of usability. However, the important thing is the usability of WooCommerce is similar to Shopify, but it is not the case when it comes to an e-commerce store configuration. There are several steps you need to perform before setting up an e-commerce store on WooCommerce, such as host configuration, domain name registration, WordPress configuration, and WordPress theme installation. These steps are required because WooCommerce is just a WordPress plugin; it is not a hard solution as Shopify.
The above steps are mandatory for installing the WooCommerce plugin on top of WordPress and configuring an e-commerce store. However, these steps require some level of technical expertise related to website development. These include the server configuration, WordPress configuration, redirection between server and client, domain registration on a name server, etc.
Moreover, the theme design is also concerned because WooCommerce does not have any theme design features. So WordPress will handle the theme-related configuration, and WooCommerce depends on WordPress for that. However, in the latest version of WooCommerce, it supports all the available themes.
In my opinion, the usability of the platform is easy in Shopify because it offers you the setup wizard like you just have to sign up and follow some necessary steps, and your e-commerce store is ready, which is quite impressive. However, in terms of using your e-commerce store daily, both the platforms have similar competition. The only difference is the initial set up or configuration process.
Conclusion/Summary (Best Ecommerce platform):
To conclude, WooCommerce and Shopify both are the best eCommerce platform for starting an e-commerce website. Mainly it depends on your expertise and business requirements. Shopify provides more straightforward features as it just requires you to perform the necessary task and your e-commerce store is ready to go. But the drawback of this platform is it does not allow you to control some of the features. Moreover, the cost will also increase with the add-on extensions and transaction fees.
WooCommerce is an open-source WordPress plugin that allows you full access to your e-commerce store. Also, it is cost-efficient to start an e-commerce website. However, you required technical knowledge for website configuration, and the majority of beginners found this complex and avoided using this platform.
There is no one to one comparison for plugins you can add to Shopify or WooCommerce but with WooCommerce you’ll need to manage the infrastructure that’s the biggest selection criteria when you look for options. Before selecting the best eCommerce platform for your store below points needs to be consider,
Go for Shopify if you:
Quickly want to create and launch an ecommerce store
Don’t want to create technical dependencies
Least concerned about Customization in themes, although a developer can customize it if required
just want to manage it yourself or hire a manager
one stop shop
Go for WooCommerce::
If you have technical expertise in wordpress or have a developer of can hire a developer
Manage all technical stuff yourself or have a reliable source of developer or IT company
budget friendly and have expertise with wordpress
need access to some of the popular plugins like yoast seo, wpfence
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